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Google for Advertisers

The job of marketers and advertisers has become exponentially harder with the current economy. Which means it’s tough to sell anything – even truly great products that offer a lot of utility. So, to prove how our tools can help, we’ve applied them to a product with no utility at all
http://www.google.com/advertisers/campaigns/petstick.html

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Ramen Profitable

Ramen profitable means a startup makes just enough to pay the founders’ living expenses. This is a different form of profitability than startups have traditionally aimed for. Traditional profitability means a big bet is finally paying off, whereas the main importance of ramen profitability is that it buys you time.

Continued here:

http://www.paulgraham.com/ramenprofitable.html

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